Textile to Building Material
An innovative collaboration with Gustav Westman and Renewcell, aimed at introducing waste from the textile industry to the furniture and building industries. The project focused on transforming Renewcell's cellulose waste into fully circular building materials.
At the cross-link of fashion and interior design
A project to shift the narrative around sustainable materials in the furniture and building industry. Recognizing the urgent call for eco-friendly product design and green business strategies, Gustav Westman and Renewcell asked us to investigate a technology for a new business model. Our mission was to unlock the hidden value in Renewcell's waste and create circular building materials. With our trusted partners, we came up with a solution which was made from 100% Renewcell fiber, while also being free from any artificial additives.
The Challenge
Circular Quality
Renewcell, known to recycle cotton textile from the fashion industry, also deal with waste from by-product not meeting the quality standards for fiber to fiber recycling. Our path was lined with two key challenges. First, transforming Renewcell's unique waste into a valuable asset. And second, crafting a material that could hold its own in the competitive realms of furniture and construction while being completely circular. It was a balance between innovation and to create a win-win scenario for two different industries.
The Approach
Cross-industry Success
We approached the challenge with an open mind, searching a wide variety of processes. We ended up going for a process creating materials that naturally bond without any artificial helpers using hydrobonding. The cellulose fibers of Renewcell was processes and bonded into solid panels matching performance of standard MDF panels.
The Outcome
Binderless Fiberboards
We unveiled a material that matched, if not surpassed, traditional options in strength and design, all while being fully circular. Thanks to our partners it was an achievement in material science, proving that high performance and sustainability can indeed walk hand in hand. This process sets the stage for a more sustainable future in construction and furniture making, pioneering sustainable manufacturing processes and circular design principles.
A magical connection between fashion and the building industry, showcasing the powerful synergy of two very different industries. We have identified a process which will be applicable for all cellulose streams!
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